The automotive industry is very aesthetic in nature and vehicles are sold as much because of the way they look as the way they perform. It is imperative that when vehicles leave the factory they are in perfect condition, especially the paint work.
Gloss meters are important in this industry as they offer a quality control solution. A gloss meter can be used to ensure that the paintwork on each of the finished vehicles, or even individual panels, in each batch of cars has the same high shine.
This is important for the automotive industry as it is very competitive, therefore if a customer received a car which was sub-standard, the negative publicity could have a massive negative effect upon subsequent sales.